Each year, CEOs, CFOs, and other executives from public companies spend a vast amount of time traveling the country to meet with investors on road shows, at investment conferences, and at company-hosted investor days. Spending this time, money, and effort clearly demonstrates that interacting with the investment community is a key component of creating demand for a stock. Now there is free investment research at Investor Awareness INDEX that investors can use when performing due diligence on stock picks that helps them track which companies are doing the best job of engaging investors.
Using a proprietary scoring system, the Investor Awareness Index, http://www.InvestorAwarenessINDEX.com, helps investors understand which public companies are doing the right things to generate broad awareness among investors, portfolio managers, and analysts. Incorporating the Investor Awareness Index into your investment research can help give you an edge with stock picks that outperform the market.
After all, if a company is not on the radar screens of investors, there is little chance that there will be much demand for its stock. www.InvestorAwarenessINDEX.com is designed to focus on stock picks that aren’t household names. Everyone is aware of the General Electrics and Ciscos of the world, but the average mid-cap or small-cap company is not an instantly recognizable name. The Index helps people understand how effective less familiar companies are in getting their stocks on the radar screen of the investment community.
The Investor Awareness INDEX scores companies on a variety of criteria, including the following attributes:
1) Level of institutional ownership
2) Sell-side analyst coverage
3) Quality and quantity of media coverage
4) Participation in investor conferences
5) Employment of an investor relations or corporate communications officer (or an outside agency) whose responsibility is to interact with the investment community
6) Quality and quantity of investor relations information provided on the company website
7) Utilization of Web 2.0 initiatives that enhance company content distribution
The criteria that comprises the scoring system expressly disregards any “stock promotion” tactics such as mass e-mail blasts.
Investors performing due diligence on stock picks can access the Investor Awareness INDEX for free to:
1) Search for a specific company’s rating to gain insight into the comprehensiveness and effectiveness of its efforts to generate awareness for its stock within the investment community
2) Access a company’s scoring report that details the investor awareness attributes that positively and/or negatively affected its score
3) Compare the company’s score to others within the same market cap range
4) Compare the company’s score to others within its sector
5) Request a score for a company that has not yet been scored—all for FREE.
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