One of best ways a company can provide constant information to potential investors and customers is to use a technology called RSS--which stands for Really Simple Syndication.
RSS enables a company to offer a feed of constant and interesting information that investors, customers, and partners can subscribe to (for free), read, and more importantly, forward on or post (syndicate) on other Websites. An RSS feed allows a company to deliver spam-free content that users are interested in. It is spam free because users proactively subscribe to the information; readers are interested in the content otherwise they wouldn't have subscribed to the feed.
The content in an RSS feed could include a company’s press releases, stock price changes, tips, articles, product updates, media hits, and other relevant information.
When a company adds an RSS Feed to its Website, it could make it easier for shareholders and potential investors to get information, as the feed enables users to receive company information without having to remember to visit the site. Every time new content is added into the RSS Feed, subscribers will automatically receive it.
Published by the Investor Awareness Index, the only resource that analyzes and rates the comprehensiveness and effectiveness of a company's initiatives to generate awareness for its stock within the investment community. The 0-10 rating scale is designed to assist in the investment research process by providing investors with unique insight into a critical element for a successful investment: understanding if a company is doing the right things to generate broad awareness among investors, portfolio managers, and stock analysts.
