Public companies need to produce and syndicate interesting content if they want more investors to become aware of their stock. To syndicate successfully online, two things are needed: (1) good content people will want to read, and (2) a way to get this content out to the widest possible audience – RSS.
Where will the content come from?
Every business has a wealth of information about its industry, its product or service, or tips on how to do something better. There are newsworthy stories in every business. Interesting content can be culled from press releases, product updates, brainstorming sessions, interviews, or the minds of company executives and employees. It may take someone with an eye for what is newsworthy, but it is there.
Who will write this interesting content?
Content can be written by public relations agencies, search engine marketing firms, or company employees.
Why would investors want to read company information?
The Internet has passed TV and newspapers to become the number one choice for news and information in the 18 – 54 year age group—a prime demographic.
A company that offers interesting or newsworthy press releases, product updates, educational articles and tips, and industry news and opinions AND then syndicates its content is likely to increase visibility among customers and investors.
Published by the Investor Awareness INDEX, a unique rating service being used as a tool by investors before investing in a stock. www.InvestorAwarenessINDEX.com analyzes each public company's commitment to communicate its story in order to generate investor interest and rates them on a 0 to 10 scale.
Technorati Tags: stock, investing, stock market, RSS, investor
