Syndicate Content to Increase Traffic and Conversion Rates
10/31/2007
Articles about the benefits of using RSS to syndicate interesting, useful company content are popping up all over the media. Is your investment or your company utilizing RSS to reach out to the investment community?
RSS stands for Really Simple Syndication, an online tool for spreading helpful or insightful company information to wider audiences. Syndication is not a new idea; everyone has seen columns or cartoons in more than one newspaper.
The idea behind RSS is to reach an audience to which a company would not otherwise have access. Since there are millions of people online--88% of all economically active Americans are online every day--your investment is probably not reaching the maximum audience for its content if its Website doesn't have an RSS feed.
All day long, potential customers and investors are online searching for products and services, as well as investment opportunities. RSS can help a company better reach customers and investors by enhancing search engine results when users search for the keywords or phrases that describe what a particular company does or what it offers.
To syndicate successfully online, two things are needed:
1. Good content people will want to read, and 2. A way to get this content out to the widest possible audience - RSS.
